First Rolling Stone Magazine Cover

Rolling Stone Magazine


The Rolling Stone magazine, an iconic publication that has left an indelible mark on popular culture, had a humble beginning. Founded in 1967 by Jann Wenner and Ralph J. Gleason, its inaugural issue featured a cover that would set the tone for decades to come. This cover not only captured the essence of the era but also established Rolling Stone as a cultural authority and a platform for groundbreaking journalism. In this article, we delve into the story behind the first Rolling Stone magazine cover, exploring its significance and lasting impact.

The Birth of Rolling Stone Magazine

Before we delve into the cover itself, it’s crucial to understand the context in which Rolling Stone emerged. The late 1960s was a period of immense cultural and social upheaval in the United States. The counterculture movement was in full swing, fueled by a desire for change and a rejection of the status quo. Against this backdrop, Jann Wenner, then a 21-year-old student at the University of California, Berkeley, envisioned a magazine that would cater to the emerging youth culture.

Wenner’s vision for Rolling Stone was ambitious yet straightforward: to create a publication that would combine serious journalism with coverage of music and popular culture. With financial backing from family and friends, Wenner launched the first issue of Rolling Stone on November 9, 1967. Little did he know that the magazine would become a cultural touchstone and an enduring symbol of the times.

Rolling Stone Magazine

The Cover that Started it All

The cover of the first issue of Rolling Stone featured a photograph of John Lennon, taken by acclaimed portrait photographer Baron Wolman. In the image, Lennon is seen wearing a military-style jacket, his hair tousled and his gaze intense. The choice of Lennon as the cover star was significant on multiple levels.

First and foremost, Lennon was one of the most prominent figures in popular music at the time. As one-fourth of The Beatles, he had helped redefine the possibilities of rock and roll and had become an icon of the counterculture movement. By featuring Lennon on the cover, Rolling Stone signaled its intention to cover not just the music itself but also the artists behind it.

The Impact of the First Cover

The decision to feature John Lennon on the cover of the first issue of Rolling Stone was a bold statement of intent. It announced to the world that this was a magazine that would take music and popular culture seriously, treating them as subjects worthy of in-depth analysis and critique. Moreover, by choosing Lennon—a figure who transcended the boundaries of music and politics—Rolling Stone positioned itself as a voice of the counterculture, unafraid to tackle controversial topics and challenge the status quo.

In the years that followed, Rolling Stone would go on to become much more than a music magazine. It would cover everything from politics to film to literature, always with a keen eye for the cultural currents shaping society. And through it all, the spirit of that first cover—bold, irreverent, and unapologetically authentic—would remain.

Cultural Significance and Context

To fully appreciate the impact of the first Rolling Stone magazine cover, it’s essential to contextualize it within the cultural landscape of the late 1960s. The 1960s was a period marked by social unrest, political activism, and a youth-driven counterculture movement. It was a time of profound change, with movements for civil rights, women’s liberation, and opposition to the Vietnam War reshaping the fabric of American society.

Against this backdrop, Rolling Stone emerged as more than just a music magazine—it became a mirror reflecting the hopes, fears, and aspirations of a generation. By featuring John Lennon on its cover, Rolling Stone tapped into the zeitgeist of the era, aligning itself with the spirit of rebellion and dissent that characterized the times.

John Lennon: A Symbol of the Times

John Lennon, as a member of The Beatles, was not only a musical icon but also a cultural phenomenon. The Beatles had transcended the boundaries of music to become symbols of a new era—a generation disillusioned with the values of the past and eager to forge a new path forward. Lennon, in particular, was known for his outspokenness on issues ranging from peace and love to politics and social justice.

By featuring Lennon on its cover, Rolling Stone was aligning itself with the values and ideals espoused by the counterculture movement. Lennon represented more than just a musician; he was a symbol of hope and change—a figure who dared to imagine a world beyond the confines of convention and conformity.

Photography as Journalism

The choice of photograph for the first Rolling Stone cover was also significant. Unlike the glossy, staged images favored by many mainstream magazines of the time, Baron Wolman’s photograph of Lennon was raw and unfiltered. It captured Lennon in a moment of vulnerability, his gaze piercing and his demeanor unguarded.

This authenticity was central to Rolling Stone’s ethos as a publication. From its inception, the magazine sought to provide readers with a window into the lives of their favorite artists, free from the trappings of celebrity and fame. Wolman’s photograph epitomized this approach, offering a glimpse behind the curtain and revealing the humanity behind the icon.

Rolling Stone Magazine

Impact on Journalism and Popular Culture

The first Rolling Stone magazine cover set a precedent for the type of journalism the publication would come to be known for. It signaled a shift away from traditional, staid approaches to music journalism towards a more dynamic and immersive style of storytelling. Rolling Stone would go on to publish groundbreaking interviews, investigative reports, and in-depth profiles, all informed by the ethos of authenticity and integrity established by that first cover.

Moreover, the success of Rolling Stone paved the way for a new breed of music journalism, one that prioritized substance over style and authenticity over artifice. The magazine inspired countless imitators and competitors, but none could match its unique blend of cultural insight, journalistic integrity, and irreverent wit.


The first Rolling Stone magazine cover featuring John Lennon remains an enduring symbol of the magazine’s ethos and influence. It was not just a photograph; it was a statement of purpose, a declaration of independence, and a promise to readers that Rolling Stone would always strive to push boundaries and challenge conventions.

In the decades since its inception, Rolling Stone has weathered its share of controversies and criticisms. Yet through it all, it has remained a cultural touchstone, a barometer of the times, and a platform for some of the most important voices in journalism and popular culture. And it all began with that first cover, a testament to the power of a single image to capture the spirit of an era and launch a cultural phenomenon.